Our hair is often one of our greatest objects of self-expression. Whether we prefer crisp crew cuts, bouncy beach waves, pink pixie cuts, dreadlocks, or jeweled Bantu knots, our tresses can say some of the things that our words cannot.
But for us, and so many more (6.8 million in the United States and 147 million in the world to be exact), our hair isn’t our only sense of identity. We suffer from a silent and incurable disease that may take away our locks, but it doesn’t define who we are – alopecia areata.
She Puts The "Betty D" in Betty D's
Betty D has been living with alopecia for almost half of her life. For over 20 years, she felt embarrassed, ashamed, powerless, and exposed. Throughout her courageous journey, she's learned to accept that her hair may never grow back and has come to terms that one day, she might lose it all.
But she isn't letting alopecia define her.
Created by a brave alopecian and with the support of her daughter, they've created a community inspired by the collective stories of alopecia.
Healing Your Insides & Your Outsides
Alopecia isn't just about hair. Because it's a grueling autoimmune disease, our products focus on healing from the inside out — from your tender scalp and sensitive skin, rocking your beautiful bald head and practicing a nutritional diet, to educating others, building awareness, and rocking apparel with pride and confidence.
Betty D and Me
"Betty D and Me" means our alopecia founder, Betty D and YOU! Betty D's isn't just a community, we're a family. We hope that we may be your safe place to fall, a sense of comfort for you to vent or cry, and so much more. We’re so happy that you’re here. We love you.
Get inspired, share your story, and tag #BettyDandMe on our social channels!