About Betty D's
As The Alopecia Company™, we aim to bring personally tailored products, education, awareness, advocacy and support, and a sense of community to address the unique concerns of people experiencing symptoms of hair loss or diagnosed with the autoimmune disease alopecia areata.
Our Vision
To inspire every alopecian though their courageous journey of learning and healing.
Our Mission
To educate, support, and empower all alopecians to love the new skin they’re in.
Our Philosophy & Values
INTEGRITY — As vulnerable and authentic as our bald spots
ALLEGIANCE — Unparalleled dedication to our alopecia community
EMPOWERMENT — We see you. We stand with you. We celebrate you.
INCLUSION — Alopecia doesn’t discriminate and neither do we
PHILANTHROPY — Giving back and paying it forward
PASSION — Committed to making you healthier, happier, and hairier