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      Understanding Alopecia

      Alopecia areata is an autoimmune disease that has a very unique and complicated personality. It’s sudden, unpredictable, and continues to puzzle doctors and dermatologists who are still fighting and working tirelessly to find a cure. As a community, Betty D’s is committed to sharing information and resources about what alopecia is, how to recognize and understand its signs, different types, symptoms, triggers, treatments, and everything in between for the men, women, children and teens, and pets who live with this condition.

      We understand that you may have a ton of questions (we had, and still have them too), so we are proud to be a source of education along your journey with alopecia.


      Building Awareness

      Alopecia, more often than not, catches us by surprise. It feels like a party crasher, an interruption, and a disruption in our lives. Because of this, we don’t always talk about it with others if, and until we’re ready. By creating awareness about alopecia, we show each other that we’re not alone and can connect as a community. Creating awareness allows us to tell the world that like everyone, we are different, but it’s our differences that make us unique.

      We’re so special in fact, that we have our very own month to honor our experience and educate the world about alopecia. Alopecia Awareness Month, which happens each year for the full month of September, is a time to celebrate alopecia while raising awareness locally, regionally, and globally. We’ve coined our awareness month as the “alopecia birthday”, where communities come together to wear our signature color blue to emphasize the importance of communication, education, understanding, kindness, and finding a cure for alopecia.

      Awareness leads to embracing who we are, the condition we live with, and our hope here at Betty D’s is that it creates pride in being an alopecian. We’re committed to sharing your personal stories and amplifying your voice through your unique journey and experience.


      Advocacy & Support 

      They say it takes a village, and that’s exactly what we are. Together, as alopecians and with the help and love of friends, family, colleagues, classmates, and more, we can support one another. Whether you know someone who is open with their hair loss or still coming to terms with it, stand with them and show your solidarity along with Betty D’s.

      To show our allegiance with the alopecia community, we prioritize our efforts and programs that give back and pay it forward. We’re happy to offer giveaways, our Sponsor a Child program, school dance stipends, and holiday gift-giving as part of our core values.

      Betty D’s also honors the outstanding efforts of the National Alopecia Areata Foundation and Children’s Alopecia Project by donating monthly to support their incredible impact on our community.

      Learn more about our programs.